Marketing services

As expert advisers to the marketing services sector, we look after numerous advertising, design, digital, direct marketing, market research, media planning and buying, public relations and sales promotion companies.

We understand the challenging and fast evolving landscape that agencies operate in and the constant challenges you face as technology continues to disrupt and brands desperately try to keep up with the ever changing demands of consumers. We ensure we combine both professional and commercial expertise, ensuring you get the best advice tailored for the industry you operate in. We provide an extensive range of compliance and advisory services, including audit and accountancy, tax, business outsourcing and payroll solutions as well as strategic advisory services and bespoke advice that can only come from industry experts immersed in the sector. Our extensive knowledge of the marketing services industry, and having worked with agencies of all sizes from start-ups to international groups, means we understand the challenges you face at every stage of your development and therefore we have services tailored to all of those key development stages.

Agencies are increasingly looking to expand overseas whether for opportunistic reasons or to satisfy client demands. We have helped numerous agencies to do this and draw on the expertise of the  Moore Global Network of which we are a member.

Through the data we collate in our annual survey “Financial Performance of Marketing Services Companies”  we are able to give invaluable benchmarking advice on numerous key performance indicators helping you to improve your performance.

Many of our marketing services clients (even those that say they aren’t!) are looking for an exit event at some stage. We have many years of experience of taking our clients through the sale process and thus extensive knowledge of what buyers are looking for and how deals are structured. By working as your long term partners we can ensure that when the time is right you have done all you can to maximize your sale proceeds and avoid some of the pitfalls that can put buyers off. Our Media team at Moore Kingston Smith Corporate Finance has numerous deals under its belt and also offers a wide range of other services, such as valuations, fundraising, due diligence and MBOs.

Give us a call to see how we could work with you.

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Lead Contact

Esther Carder

+44 (0)20 7304 4646
Email: Esther Carder

Industry representatives

By specialising as marketing services accountants, we enjoy close relationships with recognised trade bodies and leading publications in the marketing services industry:

Trade Bodies

IPAInstitute of Practitioners in Advertising – we work with the IPA on joint industry initiatives and also regularly speak at their conferences and seminars.

PRCAPublic Relations Consultants Association – we are an affiliate member of the PRCA and speak at their conferences and seminars.

DBADesign Business Association – we speak at DBA conferences and seminars and are involved in putting together their annual salary and charge out rate survey.

DMADirect Marketing Association –  We regularly speak at their conferences and seminars.

ISBAIncorporated Society of British Advertisers – we speak at their inhouse seminars.

Trade Magazines

Campaign – we are regular contributors of articles and Campaign also run the headline feature on our annual survey “Financial performance of marketing services companies”.

PR Week – we regularly contribute articles and also act as scrutineers to the annual PR Week Top 150 league table.

Design Week – we regularly contribute articles and are also involved in collating entries to the annual Design Week Top 100 league table.

We also regularly contribute articles to the following:

  • The Drum
  • Marketing Week
  • Brand Republic
  • Media Week
Commercial partners of

We appointed Moore Kingston Smith as our auditors on the Company’s incorporation in London in 2011. They have continued to work with us since then, as we have grown to over 900 staff in 16 markets across the globe. Throughout this time, they have provided efficient and cost-effective audit work, helped by their understanding of the sector we work in, delivered to a tight timetable each year. This has included significant overseas work on our subsidiaries in Europe, the USA and the Asia Pacific region. They have also provided tax compliance and advisory services including a review of our transfer pricing policies. We continue to enjoy an excellent professional and working relationship.

Avanesh Sharma
COO & CFO, Spark44